In this episode, Christa puts emphasis on the fact that an offer doesn’t exist without an audience. When the offer becomes your focus you lose sight of your audience that will always cause your audience to break down. So listen to Christa explain the importance of getting that audience to stick with your offer.
I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Christa Nichols. We had a great time discussing how she got into the world of copywriting!
Christa Nichols's obsession with writing and marketing started before she graduated from Iowa State University with a degree in journalism and mass communication. She co-built and ran a business in the cattle marketing industry for 16 years before she was bitten by the digital marketing bug. Today, you can find her in the entrepreneurial space helping other entrepreneurs dial in on their messaging so they can better serve their target markets. She specializes in high-converting sales copy for ads, email remarketing sequences, and sales funnels.
Visit her Website: www.christanicholsmessaging.com
Connect on Facebook: https://www.facebook.com/christanicholsmessaging/
Connect on Instagram: https://www.instagram.com/christanicholsmessaging/
Follow on Pinterest: https://www.pinterest.com/christanicholsmessaging/
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