In this episode, Seth shares his amazing knowledge about the use and importance of storytelling and why companies need to stop marketing like they are the heroes. He explains that when you put the customer as the hero in the journey, they create an identity with your service or offering.
I cannot wait for you guys to listen to this episode of the Marketing Matrix where I got to interview Seth Silvers. We had a great time discussing Seth’s expertise in copyrighting, telling compelling stories that help people fall in love with brands and make them more likely to purchase.
Seth Silvers is the founder of Story On, a marketing and media company focused on helping small businesses grow online by marketing with stories. He is also the host of The Small Business Storytellers podcast. He lives in Fort Collins, Colorado and loves traveling and spending time outdoors.
Check out The Small Business Storytellers Podcast: https://podcasts.apple.com/us/podcast/the-small-business-storytellers-with-seth-silvers/id1450544114
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