Lisanne Murphy sits down with William Wallace, EVP at Revenue Storm, to unpack what truly drives consistent sales performance. William breaks down why effective qualification is the foundation of higher win rates and how AI is reshaping modern sales strategies. He challenges common assumptions around revenue growth, highlighting why margins matter just as much—if not more. The conversation also explores practical ways sales teams can use tools like ChatGPT, apply data-driven frameworks, and build scalable systems rooted in science rather than guesswork. William rounds things out with actionable advice on using LinkedIn more strategically to strengthen relationships and pipeline growth.
Summary
In this episode of The Marketing Matrix, host Lisanne Murphy interviews William Wallace, EVP at Revenue Storm. William shares insights into sales success, emphasizing the importance of strong qualification processes and the transformative role of AI in sales. He discusses industry-standard win rates, the significance of margins versus revenue growth, and the strategic use of AI tools like ChatGPT. Throughout the conversation, William reflects on the importance of leveraging science and data for scalable sales processes and offers practical tips for LinkedIn networking.
Takeaways
Chapters
00:00 Introduction & sponsor message from Lumina Growth Lab
02:00 Meet William Wallace: Sales expert & adventurous leader
06:00 William’s journey into sales and leadership insights
10:30 Industry win rates and how to significantly improve them
15:00 Qualifying deals early and killing unprofitable opportunities
20:00 The importance of margins vs. revenue growth
25:00 How Revenue Storm helps technology-driven clients scaling sales
28:00 The revolution of AI in sales and practical applications
32:00 Using ChatGPT for research, prep, and strategic conversations
35:00 Tips for effective LinkedIn outreach and building genuine connections
FOLLOW WILLIAM!
revenuestorm.com
https://www.linkedin.com/in/williamwallaceseniormgmtexec/
https://www.linkedin.com/company/revenue-storm
https://www.youtube.com/@Revenue_Storm
THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST
For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste.
✅ IF WE WORK TOGETHER, YOU’LL GAIN:
➤ The capability to rapidly scale with systems.
➤ An increase in sales and revenue within the first 90 days of working together.
➤ A 12-month execution plan that accumulates free cash flow.
➤ The ability to stop wasting money on sales and marketing initiatives that don’t work
✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.
✅ WHAT’S NEEDED TO WORK TOGETHER:
➤ Have satisfied customers and a proven track record.
➤ Established product-market-fit
➤ Have the capacity to handle increased business.
➤ Are open to following our proven frameworks and strategies.
✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.
👉 https://calendly.com/lisanne-2/discovery-call-growth-partner
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See you next week on The Marketing Matrix!