The Marketing Matrix

The Art of Influence: Insights from Kim Barnes : TMM 148

Episode Summary

Lisanne Murphy talks with Kim Barnes, CEO of Barnes and Conti Associates, about her journey in leadership development and consulting. They explore the power of influence versus manipulation and how Kim’s programs help individuals and organizations improve communication and collaboration. Kim also shares insights from her work with global companies and her passion for writing, including her memoir and books on influence.

Episode Notes

Summary

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Kim Barnes, CEO of Barnes and Conti Associates, about her journey in leadership development and consulting. They discuss the importance of influence, the difference between influence and manipulation, and how Barnes' programs help individuals and organizations improve communication and collaboration. Barnes shares insights from her career, including her work with large global companies and her passion for writing, including her memoir and books on influence.

Keywords

leadership development, influence, communication, collaboration, consulting, personal development, Kim Barnes, Lisanne Murphy, Barnes and Conti, memoir

Takeaways

• Influence is about open communication, not manipulation.
• Kim Barnes started in education, teaching kids with learning difficulties.
• Barnes emphasizes the importance of relearning influence as adults.
• Her program 'Exercising Influence' is popular for leadership development.
• Influence should be a two-way street, benefiting all parties involved.
• Barnes' consulting work focuses on improving team collaboration.
• AI highlights the value of uniquely human skills like influence.
• Writing has been a lifelong passion for Kim Barnes.
• Barnes is working on expanding her consulting reach.
• She is excited about becoming a great-grandmother in 2026.

Chapters

• 00:00:01 Introduction to Lumina Growth Lab
• 00:00:54 Meet Kim Barnes
• 00:03:41 The Origin of Influence
• 00:06:50 Writing and Influence
• 00:10:53 Influence in Practice
• 00:17:28 Learning Influence
• 00:25:07 AI and Human Skills
• 00:27:00 Advice and Reflections

FOLLOW KIM BARNES!

www.barnesconti.com

https://www.linkedin.com/company/140904/admin/dashboard/

https://www.linkedin.com/in/bkimbarnes/

https://bkimbarnes.substack.com

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST 

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. 

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

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See you next week on The Marketing Matrix!