What if better results came from focusing less on output and more on outcomes? Lisanne Murphy talks with Josh Seiden about customer-first product strategy, sharing simple frameworks to drive growth, improve collaboration, and build products people actually want to use.
In this episode of The Marketing Matrix, Lisanne Murphy interviews Josh Seiden, a renowned authority in product management, outcomes-focused strategies, and customer-centric design. Discover how simple frameworks can unlock growth, improve collaboration, and create products customers truly want to use.
Key Topics:
Timestamps:
00:00 - Episode introduction and guest overview
01:05 - Who Josh Seiden is and what he offers
03:12 - Josh’s start in Silicon Valley and transition into product management
04:08 - The challenge of cross-disciplinary collaboration in tech teams
05:07 - How Josh's books shape his consulting work and attract clients
07:25 - The business model of remote training and global networks
09:21 - The blend of science and creativity in product design
10:50 - Core framework: "Who does what by how much"
11:39 - Overlooked elements in customer-focused frameworks
12:39 - Challenges in identifying and measuring customer behavior
14:00 - Customer-centric product specifications versus feature-focused development
15:20 - The impact of thought leadership on client attraction
16:29 - Using books and content as lead generation tools
17:20 - The value of sharing beliefs and building trust through content
19:12 - Intentionality behind Josh’s thought leadership and its organic attraction
20:10 - Bold communication exemplified by Alan Cooper’s contrarian style
21:21 - Building a trusted network of clients and partners
22:16 - The importance of sharing ideas publicly for brand positioning
23:24 - Balancing perfectionism and getting content out into the world
24:07 - Current projects, including new book plans and business expansion
26:06 - Scaling business through training networks and hypothesis testing
28:24 - The process of building and training a global trainer network
30:20 - Outbound sales efforts and business development challenges
32:36 - Industry shifts from internet to mobile and AI, and how to adapt
33:45 - Future hypotheses and curriculum development plans
34:11 - Closing thoughts on high-impact work and clear communication
FOLLOW JOSH SEIDEN!
https://www.linkedin.com/in/jseiden/
https://joshuaseiden.substack.com
✅ IF WE WORK TOGETHER, YOU’LL GAIN:
➤ Enhanced intercultural communication and leadership skills.
➤ Strategies for building trust-based client relationships.
➤ Insights into leveraging AI for executive coaching.
➤ Tailored solutions for navigating US-India business dynamics.
✅ WHY IT WORKS:
This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.
✅ WHAT’S NEEDED TO WORK TOGETHER:
➤ A commitment to intercultural growth and development.
➤ Openness to innovative strategies and AI tools.
➤ A desire to enhance leadership presence and authenticity.
✅ READY FOR THE NEXT STEP?
👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.
See you next week on The Marketing Matrix!