In this episode, Lisanne Murphy speaks with Trena Stubbs, founder of CEO Apex Virtual Solutions, about her journey from virtual assistance to leading in operational excellence. She shares powerful insights on AI, government contracts, and the industry trends reshaping the future of business support.
From Virtual Support to Government ContractsAre you ready to transform your business operations and unlock scalable growth? In this episode, Lisanne Murphy interviews Trena Stubbs, founder of CEO Apex Virtual Solutions, about her journey from virtual assistance to becoming a leader in operational excellence — including her insights into AI, government contracts, and industry trends that are shaping the future of business support.
Key Topics:
Timestamps:
00:00 - Welcome and introduction to Trina Stubbs and her expertise
02:05 - Trina's journey from corporate to virtual support and operational frameworks
04:58 - Identifying client needs and the operational gaps in businesses
07:56 - When and why businesses should bring in operational support early
08:57 - The importance of systems, culture, and communication in business success
10:07 - Types of businesses Trina works with, including government agencies
11:18 - The impact of AI on operations and client service — finding the right balance
12:49 - How AI influences client fulfillment and team dynamics
15:00 - Managing different client preferences for old-school vs AI solutions
16:28 - Transitioning away from VA services and the strategic reason behind it
17:19 - Managing context switching and energy in serving diverse client needs
19:56 - Effective client acquisition strategies: blogging, partnerships, and thought leadership
21:45 - Winning government contracts: strategies, challenges, and success stories
23:29 - Unique aspects of Trina’s approach and her secret sauce—personal involvement and relatability
25:37 - Self-awareness as a business owner: leveraging strengths and managing weaknesses
27:08 - Industry trends influencing Trina’s business: fractional movement and remote work
29:36 - How to connect with Trina and follow her work
Connect with Trena Stubbs:
https://apexassisting.com
https://www.youtube.com/@trenastubbs
https://www.tiktok.com/@trenavstubbs
https://www.linkedin.com/in/trenavstubbs/
✅ IF WE WORK TOGETHER, YOU’LL GAIN:
➤ Enhanced intercultural communication and leadership skills.
➤ Strategies for building trust-based client relationships.
➤ Insights into leveraging AI for executive coaching.
➤ Tailored solutions for navigating US-India business dynamics.
✅ WHY IT WORKS:
This isn't just another leadership program; it's a partnership focused on results. We use cultural insights, AI, and relationship-building to make strategic decisions that elevate your leadership and business.
✅ WHAT’S NEEDED TO WORK TOGETHER:
➤ A commitment to intercultural growth and development.
➤ Openness to innovative strategies and AI tools.
➤ A desire to enhance leadership presence and authenticity.
✅ READY FOR THE NEXT STEP?
👍 If you're ready to transform your leadership approach, let’s talk. Schedule a call with us below to get started.
See you next week on The Marketing Matrix!